Even I would look good in an Electric Mirror!


I stumble into the bathroom of my hotel room in Seattle, San Francisco, Chicago, or Tokyo. Faucet, sink, mirror. Nothing out of the ordinary here. Remote control? That does seems odd. I push the on button on the remote control and the television comes on. But the screen flashing the Dow Jones numbers isn’t located in the bedroom. The television is in the bathroom. In the mirror. In the Electric Mirror to be exact.

4 - Cutting glass according to the specified size.

In an unassuming office park in Everett, Washington, 200 Americans are producing some of the most amazing mirrors in the world. Electric Mirror combines cutting edge technology with a product that people have been using for 2000 years. Electric Mirror produces more tha 45 models of mirrors for a myriad of different applications. Not every Electric Mirror product sports a flat panel television, but all of them are remarkable in their own way.

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Like many successful American businesses, Electric Mirror is a family business. Jim Mischel Jr. founded Electric Mirror in his family’s garage. Jim’s father, Jim Sr. or “Doc” his mother Faith and brother Aaron and sister Mia helped Jim begin his quest to build a better mirror. As with many inventors, Jim saw a problem and thought he could come with a solution.  Jim’s nemesis was fog and he soon came up with a high-tech solution to keep bathroom mirrors clear even after the hottest of showers. As droves of orders for his defogging mirror started arriving in the Mischels’ mailbox, the family decided that a facility larger than the family homestead was in order. Electric Mirror was in business.


Aaron, Doc, Faith and Jim Jr.

Most of us never give mirrors much thought.  Jim was different. He believed a mirror could do more than just show us our reflection. It could add light and interest to a room. Electric Mirror produces a huge number of different lighted mirrors, lighted in-shower mirrors, lighted cabinet and wardrobe mirrors and lighted makeup mirrors.  I contacted Electric Mirror and asked if I could stop by the factory to see their products being manufactured. They said yes and a few days later I made the short drive north from Seattle to the Electric Mirror facility in South Everett.

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The first thing you notice at Electric Mirror is the calm. There is a lot going on, but everyone knows what needs to be done and does it without a fuss. At the back of the facility, the components that will eventually become an Electric Mirror arrive unceasingly. Watching the glass being cut is impressive. Great sheets of metal are cut, bent and formed into the cabinets which are the superstructure of an Electric Mirror. That superstructure supports and protects all the components that make an Electric Mirror special. And Electric Mirrors are unlike any mirror I had ever seen before. My favorite is the Vive, Electric Mirror’s newest model.  The Vive is a Bluetooth enabled mirror that allows you to listen to Radiohead from your iPhone as you put on your makeup in the bathroom. Groovy.

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The Mischels‘ products are technologically advanced, but the values that guide their family and their family business are very old school. Be thy brother’s keeper. The Mischels’ commitment to keep their production in their community cannot be minimized. What was once a family business in the Mischels’ garage, is now a family business in a 50,000 square foot facility that employs 200 members of the Mischels’ extended family. So if you or someone you know is in the market for the coolest most technologically advanced mirror for the home or office, shoot Electric Mirror an email.  You will be getting the ultimate twofer.  The best mirror money can buy and the knowledge that your purchase will be ensuring employment for members of our extended American family working in Everett at Electric Mirror.

Now get shopping!

About Simply American LLC

I live in Seattle and love telling stories about Americans, the places where they work and the things that they make. I have just published a book, Simply American, encouraging Americans to purchase American made products; the book can be ordered at www.simply-american.com.
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